Meet the Founder

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Crafted with intention. Rooted in purpose.

Hi, my name is Johana Sanabria. I’m a first-generation Latina and the oldest daughter, raised by a Salvadoran single mother who taught me what it meant to work hard, keep going, and make something out of every opportunity you’re given. So much of who I am comes from watching her sacrifice, provide, and keep moving forward even when things weren’t easy.

That connection to culture has always shaped me. I went on to earn Bachelor of Arts degrees in Latino/a Studies and Criminal Justice from San Francisco State University, and that same interest in identity, community, history, and opportunity still influences the way I build today.

It’s also why, back in 2021, I chose the name Latina Lash Spot for my service business. I wanted my identity and where I came from to be part of what I was creating from the very beginning.

I started in the lash industry as an artist first, learning through experience, trial and error, and constantly investing in my craft. Over time, I became deeply interested in the products we use behind the scenes — not just how they look, but how they perform, how consistent they are, and how much they can impact an artist’s work.

As Latina Lash Spot eventually grew into Latina Lash Shop, that meaning grew with it. Culture, family, artistry, growth, and creating opportunities for other artists became more than parts of my story — they became part of the purpose behind the brand.

La Cultura Florece Aqui.

Growing up, my mom would say to me — “you’re going to become a great woman.”
As I got older, I began to understand those words more deeply. Florecer isn’t just about blooming into one final version of yourself. It’s about everything that happens before that — being planted, cared for, challenged, and given the opportunity to grow.
My mom planted and nourished that seed through her sacrifices, her strength, and everything she did to give us more. Because of what she poured into me, I was able to florecer into the woman I am today.
But growth doesn’t stop there. I’m still learning, investing in myself, caring for what I’m building, and growing a garden of my own. That idea became part of the heart of Latina Lash Shop — creating something rooted in where we come from while making room for ourselves and other artists to keep growing.
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the Heart of Latina lash shop

Who We are

Latina Lash Shop is an artist-founded lash supply brand built from real experience behind the lash bed and shaped by the roots we come from. We create with quality, consistency, accessibility, and intention at the forefront.
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the Heart of Latina lash shop

Our purpose

To create something meaningful from our roots — and make room for others to grow beside us. We believe artistry deserves intention, quality shouldn’t be unnecessarily inaccessible, and opportunity shouldn’t depend solely on money, status, connections, or follower count.
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the Heart of Latina lash shop

Our mission

To give lash artists the tools to create, the resources to grow, and a community where they feel seen, heard, and supported. We listen to artists, remain students, and want to expand beyond products into education, resources, and meaningful opportunities.

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the Heart of Latina lash shop

Our Values

Raíces. Intención. Corazón. Acceso. Florecer.
Our roots are our foundation, not our limitation. We create with purpose, put people before profit, leave the door open, and never stop becoming.

IF IT’S BEAUTIFUL BUT IT DOESN’T PERFORM,
IT’S NOT LATINA LASH SHOP.

Performance is part of the promise.

The Garden We Grow Together

A GARDEN IS MADE OF EVERY FLOWER THAT GROWS WITHIN IT.
Each of us brings our own raíces, our own story, and our own way of growing. As we continue to florecer, we plant semillas for what comes next — knowledge, encouragement, representation, opportunity, or simply an open door.